PwC Expands Crypto Focus as Stablecoin Rules Create New Opportunities
PricewaterhouseCoopers (PwC), one of the Big Four accounting firms, is stepping up its engagement with crypto clients, taking advantage of clearer U.S. regulatory guidance, the Financial Times reports.
Paul Griggs, PwC’s U.S. senior partner and CEO, said the firm plans to “lean in” to crypto work as stablecoin legislation and evolving regulations give institutions more confidence to adopt digital assets. He highlighted the GENIUS Act as a major catalyst for the firm’s expansion.
“The GENIUS Act and related stablecoin regulations will encourage greater adoption of this asset class,” Griggs told the FT. He also noted that tokenization is expected to continue growing, and PwC aims to remain fully integrated in that ecosystem.
The shift represents a sharper stance after years of caution, when regulatory uncertainty and enforcement actions made risk assessment and compliance challenging. A more constructive regulatory environment has improved the outlook for stablecoins, tokenization, and broader digital asset infrastructure.
PwC plans to be “hyper engaged” across both audit and consulting services, including advising clients on using stablecoins to enhance payment efficiency—a focus gaining traction as banks and fintech firms explore programmable settlements and faster cross-border transfers.
