TRUMP Token Crashes 75% Despite Donald Trump’s Continued Endorsement
Donald Trump’s TRUMP memecoin has suffered a steep decline, shedding 75% of its value from its all-time high as the broader crypto market experiences a sell-off.
Launched just days before Trump’s official swearing-in on January 20, TRUMP made history as the first-ever memecoin openly backed by a sitting U.S. president. It skyrocketed to a $14 billion market cap within 48 hours of its debut, but as CoinDesk previously reported, most retail traders failed to capitalize on the hype, suffering significant losses.
Trump remains an active promoter of the token, recently posting “I LOVE $TRUMP!!” on Truth Social, along with a link directing followers to purchase the asset. However, the market showed little enthusiasm. By Sunday morning, TRUMP had plunged to $19.09—its lowest price since Trump’s return to the White House and well below its initial exchange listing price of around $40.
The dramatic downturn highlights the extreme volatility of celebrity-driven memecoins, where even high-profile endorsements struggle to counteract broader economic concerns.
TRUMP’s decline mirrors the wider crypto market slump triggered by Trump’s recent announcement of fresh trade tariffs on Canada and Mexico. Bitcoin (BTC) dropped 6% over the past 24 hours, while XRP and Dogecoin (DOGE) each tumbled more than 25%, wiping out all gains made in December and January.
