Trump Media Confirms $2B Bitcoin Holdings, Introduces $300M Options Strategy in Q2 Earnings Update
Trump Media & Technology Group (Nasdaq: DJT) confirmed Friday that it now holds $2 billion in bitcoin and bitcoin-related securities, marking one of the largest digital asset treasuries among publicly listed U.S. companies. The disclosure was made in the firm’s Q2 2025 earnings release, which also reported $3.1 billion in total financial assets and the company’s first quarter of positive operating cash flow.
The crypto allocation was initially revealed in a July 21 press release, but Friday’s earnings report formally integrated the holdings into DJT’s balance sheet.
A Diversified Bitcoin Allocation Strategy
Trump Media’s $2 billion crypto treasury consists of a mix of spot BTC and bitcoin-linked financial instruments, including ETFs, trusts, and derivatives. This structure provides the company with price exposure, flexibility, and liquidity, without assuming full on-chain custody risk.
Alongside this, the company unveiled a $300 million options-based strategy aimed at enhancing its bitcoin exposure. The program, disclosed last month, is designed to allow conversion of derivative contracts into spot bitcoin depending on market conditions. These instruments could be used for treasury expansion, hedging, or yield generation.
Q2 Financial Summary
- Operating Cash Flow: $2.3 million — first positive quarter
- Total Financial Assets: $3.1 billion
- Capital Inflows: Boosted by digital asset accumulation and a private funding round involving 50 institutional investors
CEO Devin Nunes said the company’s bolstered liquidity enables it to pursue aggressive growth plans, including the development of a Truth+ streaming platform, integration of AI technologies, and the rollout of a utility token within the Truth Social ecosystem.
Broader Crypto Ambitions
Trump Media reiterated its intention to expand its financial offerings with crypto-focused ETFs and managed investment products, positioning itself at the intersection of digital finance, media, and blockchain infrastructure.
Market Response
Despite the headline-grabbing crypto strategy, DJT shares closed at $16.92 on Friday, down 3.81% on the day and over 50% lower year-to-date, according to Google Finance. The stock continues to face pressure amid broader market uncertainty and skepticism over long-term execution.
