Apple is a global technology company that designs, manufactures, and markets a wide range of products, including mobile communication devices, media players, personal computers, and various software, services, peripherals, networking solutions, and third-party digital content and applications.
Apple offers a diverse lineup of products and services, such as the iPhone, iPad, iPod, Mac, Apple TV, and a suite of consumer and professional software applications. It also provides the iOS and macOS operating systems, iCloud services, and a variety of accessories, as well as customer support.
The company sells its products worldwide through multiple channels, including its own retail stores, online platforms, direct sales teams, third-party cellular network carriers, wholesalers, retailers, and value-added resellers. Additionally, Apple offers third-party products compatible with its devices, including apps and accessories, available through its retail and online stores.
Apple made a significant impact on the personal computer market with the introduction of the Macintosh in 1984. It was the first widely sold computer featuring a graphical user interface (GUI), along with innovative features such as an enhanced floppy drive and a cost-effective hard drive, which sped up data retrieval. These innovations helped establish Apple as a leader in technology.
From 2008 to 2012, Apple was consistently ranked as the most admired company in the United States and globally by Fortune magazine.