Kraken Survey: U.S. Investors Continue to Pour Into Memecoins Despite Risks
A recent survey by crypto exchange Kraken revealed that a vast majority of U.S. digital asset holders are investing in memecoins, undeterred by the significant risks associated with them.
According to the report published on Wednesday, 85% of surveyed investors admitted to holding memecoins, with 76% believing that “the potential rewards justify the risks.”
Interestingly, 44% of respondents said they think memecoins could enhance the credibility of the crypto market, while 42% expected them to outperform other digital assets in 2025.
The study also highlighted the key motivations behind memecoin investments. Fear of missing out (FOMO) ranked among the top reasons, along with recommendations from friends and family, as well as the lighthearted and entertaining nature of these tokens.
Despite their popularity, memecoins have recently been making headlines for negative reasons. The LIBRA token, which became entangled in controversy involving the Argentinian government, saw its market cap soar to $4.5 billion before plummeting by 90% in what appeared to be a rug pull.
The survey further found that 29% of memecoin investors were primarily seeking short-term gains, while 23% saw them as a way to diversify their portfolios.
Interestingly, female investors were slightly more likely to hold memecoins than their male counterparts—86% of women surveyed said they owned memecoins, compared to 84% of men.
Kraken conducted the survey on Jan. 9, 2025, with nearly 800 U.S.-based crypto investors participating.
