Asset Entities Shareholders Approve Merger With Strive, Paving Way for Bitcoin Treasury Strategy
Asset Entities Inc. (ASST) said Thursday its shareholders voted in favor of merging with Strive Enterprises, a deal that positions the new entity — to be renamed Strive Inc. — as the latest Nasdaq-listed firm pursuing a bitcoin treasury approach.
The move follows Strive’s shareholder approval on Sept. 4 and leaves closing contingent on Nasdaq clearance and other routine conditions.
Leadership of the combined company will shift to Matt Cole, head of Strive Asset Management, who will serve as chairman and CEO. Arshia Sarkhani, president and CEO of Asset Entities, will assume the role of chief marketing officer and join the board.
Strive plans to raise $750 million through PIPE financing at closing, with proceeds potentially exceeding $1.5 billion if warrants are exercised. Cole emphasized the firm’s debt-free structure and focus on long-term strategies aimed at outperforming bitcoin while maximizing BTC per share.
Asset Entities’ stock surged 38% in mid-morning U.S. trading following the announcement.
