95% of Latin American Crypto Users Plan to Expand Holdings in 2025, Binance Survey Finds
A recent Binance Research survey reveals that 95% of cryptocurrency users in Latin America intend to increase their holdings this year, underscoring the region’s growing enthusiasm for digital assets. The study, which surveyed over 10,000 investors across Argentina, Brazil, Colombia, and Mexico, highlights a strong commitment to crypto investment.
The data shows that 40.1% of respondents plan to buy more crypto within the next three months, while 15.3% aim to do so within six months, and 39.7% within the next year. Meanwhile, only 4.9% have no plans to make additional crypto investments in 2025.
Latin America emerged as the fastest-growing region for crypto adoption in 2024, expanding by 116%, according to research from payments firm Triple-A, cited in the report. The region now boasts 55 million crypto users, representing nearly 10% of the global crypto user base.
This surge in adoption has been fueled by rising asset prices, regulatory progress, and the introduction of new financial products, such as spot bitcoin exchange-traded funds (ETFs). Notably, Brazil recently became the first country to approve a spot XRP ETF, further signaling the mainstream integration of digital assets.
Market performance has played a key role in shaping investor sentiment. “Latin America is one of the fastest-growing crypto markets, and this research confirms the trends we’ve seen in our operations,” said Guilherme Nazar, Binance’s regional VP for Latin America.
The survey also sheds light on the motivations behind crypto investments. Many investors seek significant returns and greater financial freedom, while others cite portfolio diversification, privacy, and asset protection as key reasons for entering the crypto space.
