MARA Holdings Taps Nir Rikovitch as Chief Product Officer to Guide Tech and Energy Innovation
MARA Holdings (MARA) has announced Nir Rikovitch as its new Chief Product Officer, a strategic hire aimed at strengthening the company’s technology development and market strategy.
In this role, Rikovitch will focus on shaping MARA’s product roadmap and fostering a tighter connection between engineering solutions and industry needs.
“Nir’s impressive background in leading product initiatives and developing autonomous technologies makes him perfectly suited to help us realize our vision for MARA’s future,” said Fred Thiel, CEO of MARA Holdings.
Before joining MARA, Rikovitch was Director of Product Management at Blue River, a subsidiary of John Deere, where he co-founded the autonomy division and contributed to developing systems for autonomous construction equipment and advanced driver-assistance technologies.
Speaking about his new position, Rikovitch emphasized MARA’s goal of merging technological advancement with sustainability. “At MARA, we’re combining large-scale operations with smarter energy practices to ensure innovation goes hand in hand with efficient energy use,” he said.
