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Blur to Close NFT Marketplace as Trading Activity Continues to Decline

Blur will shut down its website on November 12, 2026, but its Ethereum NFT marketplace smart contracts will remain active. The protocol will continue to exist on-chain, even as users lose access to its main interface following a collapse of more than 99.5% in monthly NFT trading volume from its 2023 high.

The November 12 deadline also applies to Blend, Blur’s NFT lending platform. Blend will no longer match new loans after that date, and borrowers must settle their outstanding loans before the deadline or risk defaulting. Blur plans to release a separate withdrawal tool to help users retrieve their Blend assets, although it has not provided a launch date.

Blur has not publicly blamed its shutdown on operating losses, distinguishing its situation from that of Blast. The Blast network’s planned closure is another example of an Ethereum ecosystem project winding down while users must pay attention to deadlines for accessing their assets.

Blur’s Decline Highlights the Challenge of Maintaining On-Chain Utility

The scale of Blur’s downturn is evident when compared with its peak. In March 2023, the marketplace handled more than 70% of Ethereum NFT trading volume, with monthly transactions totaling roughly $1.43 billion. By March 2026, its monthly volume had fallen to less than $7 million.

Blur entered the market in 2022, targeting experienced NFT traders with faster execution, reduced fees, and token incentives as it competed with OpenSea. However, its reward programs later faced criticism for promoting speculative trading and contributing to downward pressure on creator royalties.

Despite billions of dollars in trading activity, Blur has generated no transaction-fee revenue over the past three years, according to Token Terminal data referenced in the original report. The lack of revenue reflects its decision not to charge marketplace trading fees.

BLUR token holders will retain the ability to control the protocol’s fee switch and vote on whether trading fees should be introduced. That authority, however, does not mean a change in the fee structure has already been approved.

Blur’s future utility will depend partly on whether independent developers create alternative interfaces for interacting with its contracts and accessing liquidity. Although the contracts will remain available on-chain, their continued operation does not ensure that traders will have the same discovery features, bidding tools, or user activity supported by Blur’s official website.