Swiss luxury watchmaker Franck Muller has launched a limited-edition series of 1,111 timepieces designed to connect directly to Solana wallets via embedded QR codes on the watch face.
For those who want to carry their Solana wallet literally on their wrist, Franck Muller’s new collection offers a unique blend of traditional watchmaking and Web3 innovation. Each watch features a distinctive QR code that links to the wearer’s Solana address, merging physical craftsmanship with digital ownership.
Priced at 20,000 Swiss francs (approximately $24,300), the Solana-inspired watches combine luxury design with blockchain functionality, targeting enthusiasts within the Solana ecosystem.
However, the timing of this launch raises concerns, as flaunting crypto-related wealth has become increasingly risky. The cryptocurrency sector has witnessed numerous violent attacks in recent months. Among them, a high-profile attempted kidnapping involved the daughter and grandson of Pierre Noizat, CEO of the crypto exchange Paymium. The incident was captured on video and widely circulated on social media.
Though that kidnapping attempt failed, a similar case in the same city involved the abduction of a crypto millionaire’s father, who was later rescued by police—though not before suffering severe injury.
Earlier this year, David Balland, co-founder of hardware wallet maker Ledger, and his wife were also abducted from their home. Authorities eventually rescued the couple and recovered a ransom that had been paid.
These troubling incidents highlight the dangers faced by crypto holders who display their digital wealth openly.
Franck Muller markets this collection as a “phygital” — a fusion of physical and digital identity — reflecting a new era of crypto ownership. While the watches embody a powerful symbol within the crypto community, potential buyers may hesitate to wear such a visible emblem of their assets given recent security risks.
