Treasure Global Announces $100M Crypto Investment Strategy Backed by Equity and Institutional Funding
Treasure Global (NASDAQ: TGL), a publicly listed e-commerce and fintech firm, unveiled plans to allocate up to $100 million toward digital assets as part of a broader capital strategy focused on innovation and balance sheet optimization.
According to a company press release, the investment will be split evenly between an existing equity financing facility and a new institutional partnership. Unlike other companies that have focused solely on bitcoin, Treasure Global intends to diversify its crypto holdings across bitcoin (BTC), ether (ETH), and “regulated stablecoins.”
The firm said the digital asset reserves will support the development of its upcoming AI-powered consumer analytics platform, scheduled for launch later this year. In addition to enhancing its technological capabilities, the company views this move as a step toward enabling future products such as tokenized loyalty programs and crypto-based payments.
Treasure Global’s announcement aligns with a growing trend of companies adding cryptocurrencies to their treasuries. Similar moves have been made by Strategy, Metaplanet, and K Wave Media—the latter recently revealed plans to raise up to $500 million for bitcoin purchases. Education platform Classover Holdings has also expressed interest in acquiring Solana (SOL) as part of its treasury diversification strategy.
As of Wednesday, Treasure Global’s market capitalization stood at $4.34 million, with shares rising more than 11% on the day following the announcement.
