Pump.fun Expands Memecoin Movement with New Mobile App Launch Amid Rising Token Market Fragmentation
Pump.fun, the popular memecoin generator platform, has introduced a new mobile app for both iOS and Android, aiming to tap further into the memecoin craze and broaden its user base. This move marks a significant effort to make the platform more accessible while solidifying its position in the rapidly growing memecoin market.
The mobile app mirrors the functionality of the web interface, enabling users to create their own Solana-based memecoins for free and trade existing tokens on the go. Additionally, the app includes portfolio management tools and features to create customized watchlists, allowing users to monitor their tokens effectively. The app’s release comes just weeks after Pump.fun faced a proposed class-action lawsuit accusing it of violating U.S. securities laws. Despite the legal challenges, the memecoin trend shows no signs of slowing down.
Bobby Ong, co-founder and COO of CoinGecko, pointed out on social media that a staggering 600,000 new tokens were launched in January 2025 alone—a twelve-fold increase compared to the same period last year. Ong attributes this surge to platforms like Pump.fun, which simplify the token creation process, making it accessible to individuals without technical expertise.
However, Ong also cautioned that while the ease of launching new tokens has contributed to their explosion, the rapid growth of new blockchains and decentralized exchanges could lead to a fragmentation of liquidity and attention. He noted that as more tokens flood the market, it becomes increasingly difficult for traders to focus on any single project, which could result in a dilution of market enthusiasm. “Too many tokens, each spreading the limited attention and liquidity of traders even thinner,” Ong explained, adding that this trend could be one reason why the huge altcoin rallies seen in previous market cycles are not as prominent in 2025.
As the memecoin movement continues to grow, the impact of this fragmentation remains to be seen, but Pump.fun’s mobile app could play a significant role in maintaining its relevance in an increasingly crowded market.
