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Crypto’s Institutional Adoption Just Getting Started, JPMorgan Notes

Crypto Adoption by Institutions Gaining Steam, Says JPMorgan

Institutional interest in digital assets remains early but is showing clear signs of growth, according to a Wednesday report from JPMorgan.

Institutions hold roughly 25% of bitcoin ETPs, while an EY survey finds 85% of firms either already allocate to crypto or plan to in 2025, citing regulatory clarity as a major factor.

The report highlights Bullish’s (BLSH) August IPO and the GENIUS Act as key drivers, removing longstanding barriers to large-scale investment.

Activity is building across markets: the CME recorded record institutional open interest in crypto derivatives, and Ether (ETH) and Solana (SOL) remain the leading vehicles for institutional exposure, up 20% and 17% respectively since the GENIUS Act.

Bullish shares have surged 45% since IPO, and the platform could see further gains if it secures a BitLicense later this year. JPMorgan maintains a neutral rating with a $50 target; shares traded at $54.50 on Wednesday.