Bitcoin Could Become a Corporate Staple by 2030, Says Analyst
What began as a bold experiment by a single company may soon become the norm across corporate America. Bitcoin’s transition from speculative asset to balance sheet staple is accelerating—and according to Architect Partners’ Elliot Chun, the trend is just getting started.
In a recent market update, Chun predicted that by 2030, up to 25% of S&P 500 companies could hold bitcoin (BTC) on their balance sheets as a long-term asset. “Across all the different strategies and implementations,” Chun noted, “I anticipate a quarter of the index embracing BTC in some capacity.”
The practice of using bitcoin as a treasury reserve asset was once considered unconventional. But when MicroStrategy—now rebranded as Strategy—first added BTC to its reserves in August 2020, it set a precedent. Framing bitcoin as an inflation hedge and a strategic differentiator, then-CEO Michael Saylor championed the move with evangelical zeal.
The results have been staggering. Since its first bitcoin purchase, Strategy’s stock has soared over 2,000%, far outpacing both BTC itself and the broader S&P 500.
The ripple effect is growing. GameStop became the latest company to join the bitcoin treasury club, announcing plans to raise $1.3 billion through a convertible note offering to purchase BTC. Although the announcement sparked an initial stock rally, shares have since pulled back nearly 15% for the week.
Chun suggests corporate treasurers may soon face scrutiny for not allocating to bitcoin. “Doing nothing is no longer a defensible strategy,” he wrote, highlighting the growing expectation for digital asset exposure at the institutional level.
As of now, public companies collectively hold 665,618 BTC, or about 3.17% of bitcoin’s total supply, according to BitcoinTreasuries data. Strategy alone accounts for 506,137 BTC, maintaining its lead as the top corporate holder.
If this momentum continues, Chun’s 2030 forecast may prove to be more conservative than bold.
