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The clock is irrelevant now: A leading ETP firm has rolled out nonstop liquidity for tokenized equities, gold, and money market funds.

Flow Traders has launched a 24/7 over-the-counter (OTC) liquidity service for tokenized assets, deepening its push into digital markets by extending its traditional market-making capabilities to an always-on environment.

The ETP liquidity provider said Tuesday that the new service allows institutional clients to trade tokenized versions of equities, commodities, and money market funds at any time, bypassing the limitations of conventional market hours. The offering is designed to support continuous risk management and capital deployment.

Powered by Flow Traders’ Digital Asset OTC platform, the service delivers ongoing two-way pricing across a range of tokenized instruments, including Franklin Templeton’s BENJI and Tether Gold (XAUT). Prices are quoted continuously, enabling clients to execute trades regardless of whether underlying markets are open.

The platform is available immediately to approved institutional counterparties, with connectivity supported via FIX and other standard trading interfaces.

CEO Thomas Spitz said the launch reflects the firm’s long-standing role at the intersection of traditional finance and digital assets, adding that it now brings regulated tokenized equities and commodities into a 24/7 liquidity framework.

The move addresses a key challenge for institutions—limited ability to respond to market events outside regular trading hours. This issue has become more pronounced amid recent geopolitical tensions, including Iran-Israel developments over weekends, when traditional markets are closed but crypto markets remain active.

Marc Jansen, co-chief trading officer at Flow Traders, said demand is being driven by institutions seeking uninterrupted access to markets. He noted that tokenized assets are gaining traction on platforms such as Binance, OKX, and Hyperliquid, where weekend trading increasingly contributes to price discovery.

According to Jansen, OTC liquidity is especially valuable for large transactions, as liquidity on public exchanges is still evolving. By providing deeper pricing, the service supports more efficient execution during off-hours trading.

Flow Traders also highlighted the rapid growth of tokenization, noting that tokenized gold and silver markets are approaching $6 billion in value—roughly quadrupling since late 2024.

Tether CEO Paolo Ardoino emphasized the importance of liquidity providers in ensuring efficient trading and expanding access to tokenized assets like XAUT across multiple venues.

With around two decades of experience in market-making across ETPs, digital assets, fixed income, FX, and commodities, Flow Traders believes it has a competitive edge in this emerging sector. The firm ranked among the top three global ETP market makers by trading volume in 2025.

Jansen added that the company’s experience in ETF pricing—particularly when underlying markets are closed—has enabled it to build models that can be applied to tokenized markets, supporting continuous pricing and risk management.

Looking ahead, Flow Traders plans to expand the OTC service, with asset coverage evolving based on institutional demand, regulatory developments, and integration with additional trading venues. Availability will vary by jurisdiction depending on regulatory frameworks and client eligibility.