ZORA Token Explodes 440% Following Coinbase’s Base App Rebrand and SocialFi Integration
Coinbase’s rebranding of its Wallet to the Base App has ignited a wave of SocialFi activity, driving a sharp surge in usage across platforms like Zora and Farcaster — and propelling the ZORA token up 440% in just one week.
The revamped Base App, launched on July 16, integrates core social and Web3 features including posting, chatting, and one-tap token minting. This seamless access to Zora’s creator tools has significantly boosted engagement.
According to Dune Analytics, Zora token mints jumped from approximately 4,000 to over 15,000 per day, peaking at 38,000 mints on July 24. Daily trades surged from 30,000 to more than 150,000, while trading volume spiked from $1 million to over $6 million.
As usage exploded, ZORA’s price climbed from $0.011 to $0.0615, lifting its market cap from under $50 million to more than $200 million, based on CoinMarketCap data.
Creator earnings rose in tandem, with daily payouts jumping from $1,000 to over $30,000 and 12,000+ unique creators joining the ecosystem during the surge. Daily active Zora Smart Wallets also topped 8,000.
The Base App’s integration appears to be catalyzing a new era of SocialFi engagement, with ZORA emerging as one of the biggest beneficiaries of the growing intersection between Web3 creativity and tokenized social interaction.
