Coinbase Launches ‘Blue Carpet’ Listings Program, Adds BNB to Roadmap
Coinbase surprised the crypto market Wednesday with The Blue Carpet, a new issuer-focused listings program, and signaled intent to add Binance’s BNB token to its roadmap. While roadmap inclusion does not guarantee a listing, it highlights Coinbase’s evolving approach to nonnative assets.
The Blue Carpet program gives projects direct access to Coinbase’s listings team, the ability to request asset-page updates on both the centralized exchange and retail DEX, referral discounts for services like MiCA whitepaper support and market-maker matching, and limited Coinbase One subscriptions for core team members. Listings remain free, and participation in optional services is not required.
BNB, originally a 2017 trading-fee token, now serves as the primary gas and utility token for BNB Chain, powering transactions, staking, governance, and token launches. Its addition to the roadmap comes after criticism that Coinbase had historically excluded high-performing rival tokens.
At press time, BNB traded at $1,164.33, down 4.7% in 24 hours.
