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Bloomberg: Trump-Associated World Liberty Targets $1.5 Billion Raise for Crypto Investment Platform

World Liberty Financial, Linked to Trump, Seeks $1.5B to Launch Public Crypto Holding Firm

World Liberty Financial — a decentralized finance company with ties to the Trump family — is in discussions with major investors to raise $1.5 billion for a publicly listed entity that would hold WLFI tokens, according to a Bloomberg report citing sources familiar with the talks.

The proposed vehicle would position World Liberty among a growing class of crypto treasury firms actively raising capital through equity and debt to amass token portfolios. WLFI already manages a diversified basket of digital assets.

While the final structure of the fundraising is still under negotiation, the company is said to be targeting high-net-worth backers from the tech and crypto sectors.

Last year, World Liberty Financial announced plans to launch a crypto lending platform and is the issuer of USD1, a dollar-pegged stablecoin that was used in MGX’s $2 billion investment in Binance. WLFI tokens, initially designed as non-transferable governance instruments, are expected to become tradable as the company expands its market presence.

The fundraising effort comes as former President Donald Trump embraces increasingly crypto-friendly policies. Earlier this week, he signed an executive order permitting 401(k) retirement plans to allocate capital to private equity and digital assets — a move seen as a potential catalyst for institutional crypto adoption.