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Asia Morning Brief: What’s Next for the Coinbase Wallet Rebrand Strategy?

Coinbase Teases Wallet Rebrand as Base Ecosystem Grows

Coinbase is gearing up for major reveals during its upcoming “A New Day One” event, and all eyes are on its wallet product, which appears poised for a rebrand amid Base’s rapid expansion into the memecoin space.

Though the app itself isn’t going anywhere, the Coinbase Wallet name seems headed for retirement.

On X, the wallet’s profile now sports a strikethrough name and a cryptic “TBA” with question marks, sparking speculation about what comes next.

“There’s a lot of chatter, but my bet is on ‘The Base App,’” said Bradley Park, an analyst with DNTV Research in Seoul. “That would fit perfectly with Base’s vision of offering in-app features right inside the wallet.”

Jesse Pollak, who spearheaded the development of Base, assumed leadership of Coinbase’s Wallet team last October—a move that lends weight to predictions of deeper integration between the wallet and the Base ecosystem.

Pollak, speaking at Devcon in Bangkok last year, underscored Base’s decentralized nature. Many believe a wallet rebrand could help emphasize its independence from Coinbase and highlight its decentralized mission.

This isn’t the wallet’s first identity change—it launched as “Toshi” before becoming Coinbase Wallet in 2018.


Cathie Wood Backs Ethereum’s ZK Ambitions

Meanwhile, Ethereum continues to capture institutional attention. ARK Invest CEO Cathie Wood has voiced support for Ethereum’s new roadmap to integrate zero-knowledge proofs (ZKPs) into its protocol, describing the plans as key for scaling and privacy.

“Ethereum is making the right moves to stay ahead in the institutional world,” said Wood, though she admitted she doesn’t grasp every technical nuance.

The proposed upgrade would allow validators to verify cryptographic proofs of block validity rather than executing each transaction again. These proofs could be confirmed in under 10 seconds using hardware that costs less than $100,000 and consumes fewer than 10 kilowatts of power.

While promising, the shift carries potential risks. Moving computational work to third-party provers could create vulnerabilities if those actors fail or collude. The Ethereum Foundation is working on safeguards, including prover diversity, protocol enhancements, and support for individuals eventually running provers from home.

If successful, Ethereum would become the first major blockchain to bring ZKPs into its base layer, strengthening its role as the leading infrastructure for decentralized apps and institutional use. Alongside cheaper data solutions like blobs and zk-rollup advances, Ethereum is positioning itself as the blockchain best prepared to scale.


Markets Update

  • Bitcoin (BTC): BTC climbed 1% over the weekend, briefly surpassing $119,000 amid triple-normal trading volumes. BlackRock’s IBIT fund crossed $80 billion in crypto assets under management, signaling sustained institutional interest despite some late-session profit-taking.
  • Ethereum (ETH): ETH surged past $3,000 for the first time since February, rising 3% as record institutional inflows and high trading activity fueled bullish sentiment.
  • Gold: Gold prices hit $3,371, propelled by central banks’ continued aggressive accumulation of over 1,000 tonnes annually since 2022. The metal is now targeting technical levels around $3,578 and beyond.
  • Nikkei 225: Asia-Pacific markets opened weaker Monday after President Trump’s surprise announcement of 30% tariffs on the EU and Mexico starting August 1, with Japan’s Nikkei 225 slipping 0.33%.